Flexy, a fancy brand of Noble Health Food, is very enthusiastic with the trend of vegetable diet that is becoming increasingly popular. Eating less meat is better for health, the environment and animal welfare. Going meatless for two-thirds of meals could cut food-related carbon emissions by 60%. Additionally Flexy takes the current environmental situation seriously and wants to do his part to participate actively, together with its consumers. Within this context, Flexy is highly motivated to participate in the reforestation project of the Atlantic Forest in Brazil with WeForest.